CGA’s latest sales data reveals On-Premise velocity in outlets currently trading is +78% higher than the same time last year in the week to June 12. The comparable week last year (to June 13 2020), while in recovery compared to the height of restrictions, was still lower than the same week in 2019.
Average outlet dollar sales (velocity) trends are slightly positive (+2%) in the latest week (June 12 vs June 5) across the average U.S. outlet.
All key states experienced a boost on Memorial Day (May 31), with resulting negative trends vs the previous week on the Monday after (June 7), CGA said. Positive trends on the Tuesday and Wednesday of the latest week are likely to be due in part to poor performance on those days in the previous week, as many people will have gone out on Memorial Day rather than the following days.
Trends in Florida continue to fluctuate. Compared to the same week a year earlier, sales are up 36%. But compared to the prior week, were down 3%,largely driven by trends in Orlando (-16%) and Miami (-5%). Tampa (+0%) and the rest of the state (-1%) are either flat or negative.
In Illinois, sales compared to the like year-earlier week were up 130%, and were up 6% compared to the previous 2021 week. But compared to the week ended June 15, sales velocity is down 14%.
California entered its third consecutive week of week-over-week growth,with all cities experiencing positive trends in the latest week, with Los Angeles up +5%, San Diego up 6% and San Francisco up 5%, driving growth for the state as a whole. On a year-over-year basis, velocity is up 203% compared to the same week a year earlier, and 3% higher that the like week in 2021.
Strong performance in Houston (+10%) and growth in Dallas (+2%) result in positive weekly trends for Texas (+2%) after three weeks of decline, despite Austin (-2%) experiencing negative trends in the latest week. Sales velocity is now +39% vs June 15, 2019 and up 57% year-over-year, CGA said.