Check value was up 2% and there was a 4% increase in customers, CGA said.
With similar trends over recent weeks, velocity remains slightly ahead of last year (+7%) as the country continues to follow a similar seasonal pattern to previous years. All key states aside from Florida (-4%) and Texas (-3%) are positive compared to last year. New York leads the way, with velocities +22% higher than last year.
Interestingly, growth is being powered by areas outside major cities. In New York State, for instance, which was up 10% overall, it was areas outside the major cities that saw growth of 14%. Same thing was true in Illinois (+3%), where areas outside major cities were up 9%, and all other Texas (+7%) experienced stronger trends than the state as a whole.