On-premise sales velocity has exceeded pre-COVID-19 levels across all key states, CGA said, highlighting that there’s high demand in the On Premise now that uncertainty due to the Omicron variant has eased.
Valentine’s Day reported its best sales for many years, with all key states experiencing triple-digit growth on Feb. 14 versus the previous Monday, Feb. 7 – with Total US sales up +139%. Looking ahead, St Patrick’s Day looks very likely to provide another big boost to the On Premise –BeverageTrak data reveals in 2019 it was the best-performing Sunday over the first quarter in terms of value velocity.
CGA’s BeverageTrak solution combines powerful datasets to provide an ultra-granular view of how brands and categories are being consumed, when and at what price.
Total U.S.
- The last two weeks have seen growth of +11% to February 19, followed by a slight decline (-5%) in the latest week.
- As restrictions began to ease this time last year, trends versus 2021 are starting to flatten, with Total US velocity up +37% versus last year.
- This is variable by state, with states that had fewer restrictions in 2021 such as Texas (+12%) and Florida (+25%) seeing less of an uplift compared to states that had more stringent restrictions this time last year – such as New York (+73%) and California (+63%).