The two charity partners are Friends of the Smokies, a local charity, and Children of Restaurant Employees (CORE). Friends of the Smokies is dedicated to protecting the birthplace of Ole Smoky Distillery, the Great Smoky Mountains, and the company is donating a portion of their Ole Smoky Blackberry Moonshine sales to the organization.
CORE serves food and beverage employees with children, providing financial relief when either an employee or their child faces a health crisis, injury, death or natural disaster. Ole Smoky Distillery will provide CORE a monetary donation in 2022, in addition to encouraging consumers to donate through point-of-sale materials featured in restaurants and bars across the U.S.