Craft Brewers Association of Oklahoma (CBAO) and Oklahoma Agritourism launched the state’s first Craft Beer Trail.
The Trail incluswa 60 Oklahoma craft breweries inh five distinct regions – Central, Northeast, Northwest, Southwest and Southeast. The trail gives Oklahoma a unique sector in the agriculture industry. Breweries have also partnered with the Made in Oklahoma program and Made in Oklahoma Coalition.
Branding, developed by Brian Welzbacher with beerisOK.com, hones in on finding your craft and the use of a compass to navigate your way across the trail. Inspired by the Southwest
with the colors, Welzbacher. also incorporated the four elements of brewing in the design including the hop cone pointing north, three arms representing barley chaff and four small dots that are representing the yeast surrounded by water.
“Our craft beer industry continues to grow in Oklahoma with an economic impact of $700 million a year,” said CBAO executive director Tabbi Burwell.
“As we develop this trail and continue to push for more tourism in taprooms, a craft beer trail only helps put our state on the map after years of pushing for modernization.”
In addition to 30,000 printed maps being distributed to all nine welcome centers across the state, trail information and maps can be found on www.craftbeerok.com and can also be requested through TravelOK.com.