NV Group, one of India’s largest distillers and brewers, said it expanded distribution of its Smoke Lab Vodka to New York, New Jersey, Connecticut, Rhode Island, California, Florida, Georgia, Illinois, Tennessee, Maryland, and Washington DC.
MHW Ltd. is representing the brand in New York and New Jersey; Connecticut Distributors in Connecticut; Horizon Beverage in Rhode Island; 88 Spirits Corp. in California; Greystone Partners in Florida, Best Brands in Tennessee and Stefano Selections in Maryland and Washington, DC. Beginning in July, Smoke Lab Vodka will be available in Georgia through Savannah Distributing and in Illinois through Romano Beverage.
The company also announced the establishment of NV Group USA, headed by Mike Ginley. With NV Group USA in place, the stage is set for the roll out of a full portfolio of premium spirits brands produced in India at NV’s 10 distilleries and breweries. Company CEO Varun Jain commented, “We now have an experienced and motivated team in place in the U.S. who are helping craft and achieve our U.S. expansion mission. We are excited to realize our aggressive plan and establish our brands as leaders in the U.S.”