Non–alcoholic wine sales are up 22% over the last 52 weeks (ending 6/30/22), according to NielsenIQ Panel, with average consumer spending per non–alcohol bottle up 18% over the same period. Nielsen also reports that 66% percent of millennials are actively working to lower their alcohol intake and 56% of millennials consider themselves “mindful drinkers” and also purchase alcoholic wine, beer or spirits. Most recently, Drizly reported July 4 weekend 2022 saw nearly twice as many non–alcoholic wine and beer sales as compared to 2021.
Giesen 0%, the New Zealand global premium brand leader in alcohol-removed wines, posted a 454% growth in shipments to the U.S. during its fiscal 2022. It’s easy to note that this is off a low bar, but Mark Giordano, president of Giesen Group importer Pacific Highway Wines, says “Giesen 0% Sauvignon Blanc is the No. 1 –selling non–alcoholic Sauvignon Blanc in the U.S. and Giesen 0% Rosé is the No. 2- selling non–alcoholic Rosé.” Giesen Group sought to build on this track record, releasing three new alcohol-removed wines — Giesen 0% Rosé, 0% Premium Red, 0% Pinot Grigio — in the spring and 0% Riesling to come in the fall.
Giesen Group isn’t an exclusive non-alcohol wine producer. Based in Marlborough, the Giesen family produces wine to be enjoyed at every occasion, from their highly awarded organic Clayvin Single Vineyard wines to the widely successful Giesen Estate wines and Giesen 0% range. Inspired by today’s preference for mindful drinking and flavorful choices, Giesen 0% is the world’s leading premium range of alcohol–removed wines including New Zealand Sauvignon Blanc, Pinot Grigio, Rosé, Riesling and Red Blend.
Giesen Group is leading the category investment as the first New Zealand winery to own a spinning cone unit, allowing for winemaking innovation, varietal trials and ultimate quality control. Representing an investment of over $2 million, the Giesen Group spinning cone machine gently distills wine into three layers: aroma, alcohol and body. Leaving the alcohol aside, the distinctive aroma is combined with the body of the wine to create 0% alcohol
wine with as many recognizable varietal characteristics as possible.