Provi’s antitrust suit comes just days after Allied Beverage Group, New Jersey’s largest and most comprehensive wine and spirits distributor, signed with Provi. Retailers will get access to Allied’s current portfolio with up-to-date inventory, real-time product discounts and a direct line of communication to sales reps.
“Our goal is to offer our customers the greatest possible access to our products,” said Corey Bronstein, Allied’s general manager, senior vp-sales and marketing. “To that end, our collaboration with Provi will allow us to showcase our broad product portfolio on a marketplace that we are confident will continue to become more important to the customers we serve. The Provi team has proven their priority is on customer experience and ease of use, which aligns perfectly with our operating principles; thus, collaborating with Provi so deeply just makes sense.”
By integrating Allied’s diverse portfolio of more than 15,000 SKUs into Provi’s marketplace, Allied sales reps will now be able to complete entire ordering processes with customers in one, streamlined place. Allied customers can access the site 24 hours a day, placing orders at times that work best for them, while Allied sales reps can keep track of incoming orders and communicate directly with accounts, allowing for more time to build relationships with new and existing customers. As part of the new relationship, Allied will have its own dedicated space within Provi’s marketplace, showcasing new releases, seasonal selections and announcements in a branded experience optimized for Allied’s customers.
“As a representative of the product lines of some of the world’s leading beverage alcohol suppliers, we are proud to partner with Allied Beverage Group to provide its sales reps and customers with a more effective and efficient beverage ordering process,” said Andrew Levy,senior vp-strategic partnerships at Provi. “Allied’s stellar reputation across New Jersey and efforts towards providing an omni-channel ecommerce solution to its customers make it an ideal partner in our mission to better connect all three tiers of the beverage alcohol industry.”