The wine is housed in a first-to-market cylindrical container deemed the “Eco-Magnum”, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet is intended to deliver an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability. It’s available online and in New York, California and Florida. SRP: $45.99.
“We recognized the unmet need for a sustainable wine that didn’t sacrifice on quality, taste, or design. Boxed wine offered an eco-friendly packaging solution but hadn’t yet reached its full potential, so we took the opportunity to innovate the category with an elevated aesthetic and truly superior wine,” said Lauren De Niro Pipher, Co-Founder and Co-CEO.
From winemaking practices to packaging, sustainability is at the core of Juliet’s mission that paves the way for mindful consumption. The wines are made in a facility that is certified by the California Sustainable Winegrowing Alliance (CSWA) and packaging is crafted with recycled materials to set the stage for real environmental impact. Juliet is also pioneering the first at-home wine refill system in the U.S. where customers can reuse the paper containers and reorder just the inner wine pouches at a discount.
The Eco-magnum is multi-faceted and developed for convenience with superior design. The large format stays fresh for up to 6 weeks after opening and the proprietary, glass-free design with handle is ideal for on-the-go occasions, picnics, the beach, or at home fitting nicely on a refrigerator shelf. The airtight spout provides an “on tap” experience wherever you are, making Juliet a portable and durable choice for day-to-day drinking occasions.
“When we discovered that boxed wine presents an 84% lower carbon footprint compared to wine in conventional glass bottles, we were inspired to act. Juliet is here to reshape consumers’ perspectives on boxed wine with a luxury product that not only shifts the culture of wine drinking but sets a new standard for sustainability in the industry,” said Allison Luvera, Co-Founder and Co-CEO of Juliet.