The campaign shows a range of places and spaces to enjoy the effortless new cocktails, kicking off in a fully immersive block party before taking the viewer on a royal journey to a game of pickup basketball, gaming with friends, picnic in the park, and finally to a rooftop party.
To create the Crown Royal (Diageo) ready-to-drink cocktail world, an entire set was custom created using 3D printing technology, then hand painted and assembled to come alive in the hero ads. The ad will air across CTV, digital, social and OOH and will be supported by a fully immersive experiential platform.
“Crown Royal has created a new world of cocktails that is really reflective of our consumer — vibrant, multi-faceted and a lot of fun,” said Nicky Heckles, Vice President at Crown Royal. “Each delicious ready-to-drink cocktail allows you to experience classic Crown Royal flavor combinations to the fullest, at any occasion where friends or family can enjoy together.”