It seems like every day there’s a new launch of a non-alcohol product. Today it’s from Portland, Ore., where Brad Whiting has created Wilderton, a collection of non-alcoholic, gluten free, and zero calorie spirits.
Founder Brad Whiting, a spirits industry veteran in Oregon, longed for drink options that could evoke the taste and feel of a traditional spirit but that paired better with an active lifestyle. Seth O’Malley, an expert distiller, had a passion for botanicals and was feeling constrained by the limited flavors celebrated in alcoholic spirits. The two found an instant connection and set out on a shared mission: to create spirits with unique flavor and complexity that would elevate non-alcoholic cocktails. The beautiful result is Wilderton.
According to a 2019 Nielsen study, 66% of legal-aged drinkers between 21 and 34 are working on cutting down their consumption.