It’s a reprise and a twist on two previous Bud Light campaigns, “Real Men of Genius” and “Internet Heroes of Genius.”
“Stay At Home Humans of Genius” was released on Bud Light’s YouTube and Instagram including “Virtual Happy Hour,” “Indoor Sports Maker Upper,” “Creative Recipe Sharer,” “Balcony Sing-a-long” and “Air High Five Inventor.” The spots encourage viewers to tag a friend who’s made staying in more fun and explain how with #stayhomesweeps. The pair will then be entered for a chance to win Bud Light to share.
“Fans loved and engaged with Bud Light’s past programs Real Heroes of Genius and Internet Heroes of Genius, so in this unprecedented time of social distancing, Bud Light wants to celebrate those making staying at home more fun for us all.” said Conor Mason, Director of Bud Light Digital Marketing.