Dignitas, the esports vertical of New Meta Entertainment. (NME), said Voodoo Ranger, the IPA family of New Belgium Brewing, is now the Official Beer Partner of the esports organization.
The partnership marks the first in esports for Voodoo Ranger, and features community-centric social, digital, and future on-location activations with the goal of connecting Dignitas’ vibrant fanbase through the organization’s content creators and athletes.
Voodoo Ranger and Dignitas will collaborate on exciting new content to celebrate Dignitas’ passionate esports fans and community. In Voodoo Ranger Community Game Nights, streamed live on Twitch, Dignitas athletes and content creators will square-off in battles of bragging rights and brews. Dignitas will also hold a series of fan-focused Happy Hours and release original content, celebrating the special connection between gaming fans across the world and the future of the global esports community. Dignitas and Voodoo Ranger will continue to connect gaming fans and athletes at live, in-person events in the future; offering opportunities for tasting, sampling and celebrating.
“Our partnership with Dignitas is an amazing chance to support a team and community that loves beer and all things gaming and esports but includes the community support and initiatives that we as a brewery also hold extremely close to our hearts. Cheers!” said
Photo credit: Voodoo Ranger / Dignitas
Patrick Morgan, Voodoo Ranger Community Manager.