New Belgium Brewing and Imperfect Foods today announced the release of Citrus Rescue IPA – a fruited IPA brewed using oranges that may not be ‘perfect’ by society’s narrow beauty standards due to little scars and blemishes but are just as adorable, healthy, and delicious.
The two companies – both certified B Corporations – came together to make this first-of-its-kind beer with the goal of educating beer drinkers about the state of our broken food system, working to change the perception around the aesthetics of food, and encouraging more people to take steps to reduce food waste in their own lives.
To make Citrus Rescue IPA, New Belgium used approximately 35,000 imperfect oranges from Imperfect Foods’ supply chain of farmers. The beer was dry hopped with Citra, Lotus and Mosaic hops to amplify those citrus flavors, for a tangy, orange creamsicle like experience. The companies collaborated on a set of digital resources for customers who want to adopt food-rescue practices at home – including several tips for beer drinkers who want to learn how to extend the life of their beer and keep it tasting fresh.
One-third of all food grown in the United States is wasted, according to reFED, which produces a greenhouse gas footprint greater than the airline industry. New Belgium has prioritized waste reduction practices for over 30 years and the U.S. Zero Waste Business Council has awarded New Belgium platinum certification – the highest level possible – for its achievements in diverting waste from landfills. Imperfect Foods is on a mission to eliminate food waste by building a better food system.