New Age Wine introduced a vibrant new look for its best-selling collection of slightly sweet and lightly effervescent wines. Produced by Bodegas Bianchi, one of the oldest, family-owned wineries in Argentina dating back to 1928, the wines are highly regarded for their striking appearance and refreshing palate. The eye-catching new bottle design boasts bold colors and piques the curiosity of eager imbibers.
“Consumers will be captivated and intrigued by the new artwork found on the bottles of New Age Wine,” said Dennis Kreps, co-owner with his father, Stephen D. Kreps, of Quintessential, the exclusive importer of New Age Wine in the US. “The appeal of the wines has always been in its accessibility and refreshing nature of the blends, now they have a bright new look to match.”
The new design is more colorful and vibrant than ever before, featuring vivid blues, pinks and purples, and adorned with a woman smiling into the sunset. New Age is the #1-selling Argentinean white wine in the U.S., gaining much of that success from its popularity as a cocktail-friendly wine.
The fresh look celebrates those drinking occasions when a New Age Tincho is the perfect drink to have in hand—on a rooftop admiring the cityscape or on a sandy beach watching the waves roll in.