The designation as “Official Vodka of the Rose Bowl Stadium” lasts until June 30, 2023. Neft will be available at Rose Bowl Stadium events throughout the duration of the partnership, including games on New Year’s Day, 2022 and 2023. During the 2021 Rose Bowl Game, NEFT will be participating via a variety of virtual Rose Bowl events and activities.
NEFT also will be served at the Brookside Golf Club – the second-most played golf course in the country and located on the Rose Bowl Stadium grounds – where it will enjoy premium placement at the clubhouse bar and on the golf course beverage carts, including a specially branded Neft beverage cart.
In celebration of the new partnership, Neft’s own master mixologist, Luke Barr, has exclusively created a “Rose Orchard” cocktail which will be available throughout the stadium and golf club. “We are extremely proud to be partnering with NEFT to offer their award-winning small batch ultra-premium vodka. Our teams are putting together a variety of new cocktail experiences we can’t wait to get into the hands of our guests across our Rose Bowl Campus,” said Michael Cassidy, VP of Hospitality for Levy Rose Bowl Campus.
“The Rose Bowl Stadium is one of the most prestigious venues in the country and like NEFT, embodies a winning, authentic spirit,” said Jeff Mahony, Chief Executive Officer of NEFT Vodka. “Winner of multiple gold medals from a variety of international competitions as well as named Best Vodka from the San Francisco World Spirits Competition, NEFT is made from the purest ingredients that are so clean only three distillations are required at the well. The result is a refined flavor profile and a natural, slightly sweet finish that can be sipped straight, or used to enhance your favorite cocktail. We are excited about partnering with America’s Stadium and look forward to sharing our indisputably superior vodka with Rose Bowl guests and fans over the next few years.”
NEFT Vodka is currently available in California, New York, New Jersey, Louisiana, Florida, Texas, Montana, Nevada, Utah, Wyoming, and South Carolina.