National Beer Wholesalers Association‘s Distributors Against Human Trafficking initiative marked its second anniversary on Friday (7/29). To date, nearly 29,000 beer distributors have been trained to spot the signs of human trafficking. The initiative was created to mobilize NBWA’s more than 140,000 beer distribution employees across the country in the fight against human trafficking by providing local distributors with the necessary tools and resources to recognize and report the signs of this heinous crime.
“NBWA started the Distributors Against Human Trafficking initiative in 2020, and it has far surpassed our initial goals for engagement. We are incredibly proud of the initiative’s growth,” said NBWA President/CEO Craig Purser. “The Distributors Against Human Trafficking initiative has become a model for other associations to tackle pressing issues successfully. In its second year, the initiative has received positive industry recognition and even a prestigious award. The initiative’s continued success would not have been possible without the investment and dedication of distributors in every state across the country.”
Human trafficking continues to plague communities across the United States. In 2019 alone, the Polaris Project identified 22,326 victims and survivors of human trafficking, up 20 percent from the prior year. Additionally, human trafficking disproportionately targets vulnerable populations like women and children. Over half of the active criminal human trafficking cases in the U.S. involved children.
Noting these glaring statistics and the presence of beer distributors in 640,000 retail establishments across the country, NBWA identified the need to join the fight and founded the Distributors Against Human Trafficking initiative in July of 2020. NBWA launched the campaign to provide resources and training