Unemployment rates are low, and it’s getting harder for employers to find workers. So National Beer Wholesalers Association has launched a new website to highlight the truck drivers, sales reps, inventory specialists, graphic designers, receptionists and more “who are the engines behind the American beer industry,” says NBWA President Craig Purser.
“Beer distributors may be best known for driving beer trucks down local streets delivering fresh beer to stores, restaurants and pubs, but they are doing more than keeping store shelves stocked and taps flowing – they also are building beer brands, generating unprecedented consumer choice and boosting local economies from coast to coast.”
The new website uses a wide range of videos and individual stories to put a face on the men and women of the beer distribution industry. The first video on the website, The Face of the Beer Distribution Industry, shows more than 30 distribution employees from across the country who work in a wide range of jobs. Other highlights of the website include:
–See Us at Work page featuring a “Day in the Life of a Beer Distributor” time-lapse video.
–Meet Your Local Distributor page with dozens of employee spotlights from all 50 states featuring people such as Leon Chisolm, on-premise chain and trade relations manager, who has worked for Coastal Beverage in Wilmington, N.C., for 30 years.
–Building Local Economies page which includes state-by-state data of the economic value local beer distributors deliver.
–Building Beer Brands page which showcases distributor employees building a wide range of beer brands and promoting styles, including a video with Kelly Hughes, a craft brand manager at Gulf Distributing in Birmingham, Alabama.
It’s not just aimed at recruiting new workers, but also provides another venue to deliver NBWA’s message about the economic importance of beer and beer wholesalers.