It’a 30% ABV, 96 calories, 6 grams of carbs and no protein.
“The interests and taste preferences of consumers are constantly changing. They are not always going to eat and drink the same thing all the time, and they like to explore new flavors,” Daniel Blake, group vp-marketing for Budweiser & Value at Anheuser-Busch, says, adding the product helps Anheuser-Busch “expand its portfolio to meet evolving consumer preferences and drinking occasions.”
Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It is currently the sixth best-selling beer in America, according to the company.
“As we look to meet the evolving needs and tastes of our fans, we will continue to push the envelope with product innovations,” Blake said. “With each innovation we get closer to our long-term strategic goal of becoming the preferred alcohol beverage brand for young LDAs (legal drinking age adults), not just the preferred beer brand for them.”