National Bohemian Beer Co. said consumers across the Mid-Atlantic collected and returned their National Bohemian beer tabs, worth 10 cents each towards a donation to the Chesapeake Bay Foundation.
More than 90,000 red, crab-etched tabs were collected, just shy of the 100,000 goal; however, Natty Boh donated the full target amount of $10,000. The funds will support the Chesapeake Bay Foundation’s mission to Save the Bay and its work to protect blue crab habitats by improving water quality in the Chesapeake Bay as indicated in its state of the bay report.
The National Bohemian Tabs for Crabs program was active throughout crab season in Maryland, Pennsylvania, Virginia, Delaware, North Carolina and Washington, D.C. from April 1 to October 1. Building on the momentum of Natty Boh’s recent launch of citrus summer seasonal Crab Shack Shandy, it’s first new beer in more than 30 years, Natty Boh was thrilled to top last year’s collection of 85,000 tabs.
“2018’s program proved to be a continuation of consumers’ love and support of two great local favorites – Natty Boh and the Chesapeake Bay,” said C-Mo Molloy, National Bohemian brand manager and Baltimore native. “We love that the community again embraced Tabs for Crabs and came together for a fun, easy way to do good and protect the beauty of our beloved regional landmark, the Chesapeake Bay.”