Mount Gay Rum has partnered with 40cean to support them in its mission to help end the ocean plastic crisis.
As part of the partnership, for World Ocean Month (June) Mount Gay Rum will commit $5 for every bottle and $1 for every cocktail sold, up to the value of $100,000 to 4ocean’s Pound+ Program, which is used to directly fund the removal of trash from the ocean using 4ocean’s full-time, professional cleanup crew members around the world.
In addition to the brands sustainability initiatives, Mount Gay will also support 4ocean in its efforts to stop plastic pollution at its source through education and awareness driving tactics, as well as support beach clean efforts.