It’s part of Molson Coors Beverages‘ plan to bring more hard seltzer production in house. Construction is expected to be completed later this year.
The producer of Topo Chico Hard Seltzer and Vizzy said the investment is expected to allow the Fort Worth brewery to remove third-party vendors used for final pack assembly. This move will alleviate shipping costs and improve the time to market.
As businesses struggle with elevated transportation costs and inflation, companies like Molson Coors are looking for ways to cut expenses while having more control over the products they make.