Vizzy Hard Seltzer, the newest hard seltzer from Molson Coors Beverage Co., is on shelves nationwide.
Hard seltzer sales are up nearly 300% so far in 2020, according to Nielsen all-outlet and convenience data through March 28. And while overall beer category sales have climbed – up 17% in the most-recent week – consumers continue to turn to hard seltzers, which have seen sales skyrocket some 327% in the same time period, per Nielsen.
Vizzy is launching as the first hard seltzer made with antioxidant vitamin C from acerola superfruit and comes in four flavors: Pineapple Mango, Black Cherry Lime, Blueberry Pomegranate and Strawberry Kiwi. Each 12-ounce serving contains 100 calories, 1 gram of sugar and 5% alcohol by volume.
While the hard seltzer category has established itself as mission critical for beverage companies, Vizzy draws inspiration from growing trends in consumer preference and non-alcoholic beverages.
“The thing we have seen consistently with this category is that all of the big hard seltzers are following the same playbook: same flavors, low calorie count, low sugar,” says Elizabeth Hitch, director of hard seltzers for Molson Coors. “When we created Vizzy, we knew we needed to come to the segment with a distinct point of difference that consumers actually care about, and antioxidant vitamin C consistently rose to the top.”