Molson Coors will be running TV sports for Saint Archer Gold in more than 70 markets during the Super Bowl telecast. With a tagline of “Introducing a Light Beer Worth Holding Out For,” the spot shows a man passing by several Michelob Ultra displays to buy a cube of Saint Archer Gold.
“There’s no better way to introduce a new, game-changing brand than by debuting during one of the biggest television events of the year,” says Andrew Walker, Vice President of Above Premium Beer at Molson Coors. “We are all incredibly excited about Saint Archer Gold and its potential to drive growth in the premium end of the Light Beer market. Going into this project, creating a great tasting beer was our number one priority; and we’re excited that the brewing team was able to create such a crisp and refreshing, yet ultimately flavorful, light beer.”
“We’re not just introducing the country to a new beer, we’re introducing them to the Saint Archer brand,” says Brad Nadal, President of Saint Archer Brewing Company. “Saint Archer was founded by skaters, surfers, artists and creatives who put real value in embracing life’s journey. So it was important our soul came through – In the beer and in the story of Saint Archer Gold.”