Molson Coors launches its first USDA-certified organic beer, available nationwide. To celebrate, Coors Pure is calling on runners and beer lovers across the country to participate in a (literal) beer run. The beer run is simple – run in the shape of a Coors Pure can and you will have a chance to receive a free 12-pack of Coors Pure.
Additionally, if the everyday person can catch up close enough to professional runners in Central Park to scan the QR code, they will qualify for a rebate for a free 12-pack of Coors Pure.
Coors Pure is a USDA-certified organic light beer made with simple, quality ingredients for the pure Rocky Mountain refreshment and exceptionally crisp taste you’d expect from Coors. The beer is refreshingly simple: a light lager with a subtle malt sweetness along with low bitterness and a slight citrus hop notes. With only 92 calories and zero sugar, Coors Pure tastes light and effervescent, and ends with a clean feel and minimal aftertaste.
Here’s how to participate in the Coors Pure beer run:
- If you live in NYC, follow the Coors Pure professional runners around Central Park from 7AM – 9AM on April 7th, scan the QR code on the back of their shirts, and redeem your rebate for a free* 12-pack of Coors Pure
- If you don’t live in NYC, from April 7th – 14th you can track your beer-can shaped run on your favorite running app, submit a screenshot of your run map on email to beerrun@coorspure.com and get Coors Pure on us**
- For more information, please go to coorspurebeerrun.com
“Coors Pure is the answer for beer drinkers who are looking for an organic, low-calorie option without sacrificing the refreshment they know and love from Coors,” says Marcelo Pascoa, vp-Marketing. “As we approach Summer, more exercise enthusiasts are making their ways to parks and streets across the country, and we’re excited to introduce a beer that is the perfect refreshment for those who also try to live a healthier life.”
The Coors Pure Beer Run campaign is supported across digital channels, including TV, YouTube, Facebook, Twitter, Instagram, Snapchat and Podcasts.
Coors Pure is available now nationwide in 12- and 24-packs of slim cans, as well as single 16 and 24-ounce cans.