The new marketing campaign for Moet & Chandon brings together luminary partners 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills and fashion designer Don C.
The campaign assets highlight the four luminaries within individual video segments as they tell their stories, with nods to their careers and greatest achievements woven into the set and dialogue.
“This campaign is a true labor of love and excitement for the future of sport, entertainment, and celebration, with legendary personalities that we admire in every sense of the word,” said Anne-Sophie Stock, U.S. Vice President, Moët & Chandon.“Each luminary has had a unique career path, and we are elevating their stories knowing that Moët & Chandon, as well as the NBA, have a shared history of rising to greatness in the face of high-pressure moments. In this campaign, we not only highlight the crowning moments, but we celebrate the journey, including all of the obstacles and accomplishments we achieve along the way.”