It’s seeking to raise $1 million from the public through the crowdfunding site Wefunder.
Would-be investors can contribute as little as $200 to the campaign, but those putting in $500 or more will receive perks, including an engraved founders plank that will be displayed in the brewery. A $1,000 investment comes with a round of beers for up to 10 guests.
With shares valued at $4.32 a piece, Mission Brewery is raising funds at a $17 million, pre-money valuation. The valuation is roughly based on $1,000 for every barrel the brewery expects to produce this year, or 18,000. That’s about half the per-barrel value craft breweries have received when being acquired, Selis said, citing MillerCoors’ 2015 deal to buy Saint Archer and Anheuser-Busch’s 2015 purchase of Golden Road.
The $1 million cash infusion will be used to open as many as six additional taprooms, with Mission Brewery determining locations based on where its investors live, Selis said.