Coors Light will invite consumers to build their best Beerman with whatever’s on hand for a chance to win to have their yard transformed into a winter wonderland to bring added chill and magic to this holiday season.
“We know not everyone in the country gets snow around the holidays, but we all deserve an opportunity to chill with Beerman,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “Whether they want to have a snowball fight or perform backyard karaoke, one lucky winner will enjoy a winter wonderland complete with Beerman, ready to chill your Coors Light.”
To enteri, consumers simply need to respond with a comment to the Build Your #Beerman contest post on the brand’s Facebook or Twitter account (both @CoorsLight), including a photo of their best version of Beerman, why they deserve a “winter wonderland,” and #Beerman and #Contest. See terms and conditions here for full contest details.
The campaign’s lead spot, “Build Your #Beerman,” is currently airing nationwide across broadcast, digital, and paid social. You can watch the ad in its entirety here. The Build Your #Beerman campaign was created by DDB, Beerman was designed and built by Legacy Effects – who also has credits in films including The Avengers and The Shape of Water, among others – and features a cover of Boston’s enduring rock single “More Than a Feeling.”
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