7-Eleven, Inc. is teaming up with Minibar Delivery, an on-demand alcohol delivery service, to bring beer and wine to the doorsteps of adult residents* in select markets.
The collaboration will kick off in Florida, Texas, and Virginia, where about 600 stores are participating in the pilot launch. The stores are primarily servicing the cities of Orlando, Tampa, Fort Myers, Miami, San Antonio, Dallas, Austin, Fort Worth, Virginia Beach, Richmond, Norfolk and Alexandria. The beverage-centric delivery service has plans to expand to additional 7-Eleven markets later this year.
Customers can log in to Minibar Delivery’s app or website (minibardelivery.com) and choose from 7-Eleven’s wide range of wine and beer to be delivered in 30-60 minutes. As a welcome offer, customers will receive $7.11 off of their first Minibar Delivery order from 7-Eleven, by entering the promo code 7ELEVEN at checkout.
“While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7-Eleven intends to meet and exceed,” said 7-Eleven Digital Senior Vice President Raghu Mahadevan. “In one year, our delivery footprint has more than doubled, with more than 90 percent of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app.”
Minibar saw a 500% increase of new customers in March and April alone of 2020 (the height of the pandemic), and reports that overall business went up 139%, while overall new buyers went up 515%. Now, the company is trying to keep growth apace while adding more cities and liquor store partners to its roster.