The flavored malt beverage enters MillerCoors’ portfolio under a licensing agreement with Hornell Brewing Co., an affiliate of AriZona Beverages. Terms weren’t disclosed.
The beverage is made of select teas and real juice sourced from across the world and contains 5% alcohol by volume.
Molson Coors, MillerCoors’ parent, has been focusing on expanding its foothold through strategic agreements and targeting above-premium brands to help grow its market share. Management believes the new agreement will help Molson Coors capture the momentum of ready-to-drink teas (both alcoholic and non-alcoholic) in the U.S. These beverages are popular and its demand has been rising.