Coors Brewing Co. was way ahead of its time when it introduced Zima years ago. The product eventually was withdrawn from the marketplace, but it’s returning next month in a limited release for the July 4 weekend.
The clear malt beverage was popular in the early 1990s, but sales fizzled after an ineffective marketing campaign.
It will be available in the original fluted bottle, and in a six pack. But, a spokesman warns, once it’s gone it’s gone.