This is really clever: The Molson Coors brand has introduced a beer can with a built-in digital antenna designed to stream American football games.
The “Cantenna”– it’s part beer and part digital antenna — can be plugged into a TV and allows users to stream games on their devices. It’s “the perfect game watching solution for all the cord-cutters and cord-nevers out there,” the company said. Miller Lite said more than a third of total sports viewers re streaming live games online.
“Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming. Miller Lite is determined to bring you smooth streaming and make your Miller time a little easier with the new Miller Lite Cantenna,” said Stephanie Clanfield, associate marketing manager at Miller Lite.
The brewer is giving fans, aged 21 and over, the chance to win a free Catenna by entering into an online draw which closes on 12 October.
The Cantenna is not the first “can-novation” for Miller Lite. Last year the brand broke the internet with the launch of the Cantroller, a beer can that doubles as a gaming controller. This time, they’re taking the relationship between beer and football to the next level to help fans get back to enjoying what matters most – spending time with friends and watching the game with a great tasting Miller Lite in hand.
The Miller Lite Cantenna launch is supported with a robust 360 marketing campaign that will be deployed across paid, owned and organic media, social influencers and traditional earned media relations.