Miller Lite drinkers can now start seeing new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself.
As part of the limited-edition pint launch, Miller Lite and J Balvin, a Colombian singer and rapper, are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year’s worth of Miller Lite**. Now until 4/15, fans can scan the QR code on packaging to enter for a chance to win* this ultimate Es Jose Time package.
The pint packaging collaboration is part of Miller Lite and J Balvin’s partnership, which was announced last year with the rallying cry of “Es Jose Time”, a play on the beer’s long-standing “Miller Time” concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans. The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminum pints.