Fashioned from the classic New Balance 624 Trainer, the limited-edition Shoezie is crafted with materials directly from New Balance shoes and is nearly identical to the 624 Trainer but fitted for your beer. With its rubber sole and breathable leather, the Shoezie will keep beers cold, supported, and comfortable when dads need it the most.
“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, VP-Marketing, Miller Family of Brands. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”
Miller Lite and New Balance fans (21+ of course) can try to win a Shoezie by visiting www.TheShoezie.com on Father’s Day, June 20, starting at 9 AM CT. People will be notified if they are a lucky Shoezie owner before the end of Father’s Day (midnight June 21).