The Meta Lite Bar is the first brand-hosted bar in the metaverse. It’s also the only place with Miller Lite’s Big Game ad will be shown.
Beginning at 8 a.m. Monday, Feb. 7, the Meta Lite Bar will be available on Decentraland with interactive features, virtual pilsners, and a chance to have their real Sunday football celebration paid for by Miller Lite with the Virtual Cheers for Real Beers giveaway.
Visitors can interact with a slew of classic bar fixtures. Step up to the plate with darts or billiards, give the halftime show a run for its money by taking to the bar stage with digital instruments, snap an actual meta-selfie in the photo booth, select some tunes on the vintage jukebox and more. A night in doesn’t mean you can’t have a wild night out in the metaverse.
“While many brands are showing up in the metaverse right now, Miller Lite is doing things differently by keeping one foot in the virtual world and another in the real world,” said Sofia Colucci, global VP of Miller family of brands. “We’re using our Meta Lite Bar to encourage real-life hangouts over real-life beer by giving guests a chance to score their stock of game-day Miller Lite on us. Now, you and your avatar can enjoy Miller Time with friends.”