Mike’s Hard Lemonade Seltzer entered a partnership with the world’s leading endurance sports and wellness brand Spartan, becoming the official “Hard Seltzer of Spartan US.”
Spartan combines 250 events across more than 40 countries with a digital content and community platform. Globally, it has 10 million members.
What’s in it for Mike’s: Mike’s Hard Lemonade Seltzer will get to introduce itself to Spartan athletes through socially distanced activations with a beer garden feel at Spartan events across the country. Mike’s will also receive integration on Spartan.com and on Spartan’s social media channels. As an additional part of the partnership, one of Spartan’s premier training coaches will take on a new fitness, sport, or wellness challenge each week in conjunction with an expert in that field. These challenges will be shared through a new online social media series in which Mike’s Hard Lemonade Seltzer will receive branding within the show, as well as within promotion driving to each episode.