Michelob Ultra’s Super Bowl Ad Ranks 11th in USA Today Ad Meter

The third-quarter ad featured late night TV host Jimmy Fallon on an epic fitness journey alongside world-famous athletes John Cena, Usain Bolt, Brooks Koepka, and Kerri Walsh Jennings.  The Ad Meter panel rated it at 5.98 with 8,306,457 total views.

Immediately behind Michelob Ultra’s No. 11 ranking was another Anheuser-Busch brand, Budweiser, with its focus on some incredible “typical Americans.”  The fourth quarter Budweiser ad also had an Ad Meter panel rating of 5.98 and attracted a lot more viewers – 13,893,710.

Bud Light‘s fourth-quarter “Inside Post’s Brain” spot ranked No. 15 and attracted 5.8 million views and a 5.76 panel rating.

Michelob Ultra Pure Gold‘s 6 for 6-Pack attracted 7.4 million views and was rated 4.89.

Two billionaire politicians also bought airtime on the Super Bowl.  Michael Bloomberg’s halftime ad, highlighting the urgent need to prevent gun violence in America, ranked No. 60, was rated 4.23.  The Donald Trump Campaign’s first-quarter spot focused on criminal justice reform had a rating of 3.33.

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