Michelob Ultra is the latest Anheuser-Busch brand to offer to buy a beer for consumers.
Usain Bolt, the runner, is the spokesman for the project. All consumers need do is buy an Ultra at a bar on July 24, upload the receive to UltraBeerRun.com. Ultra will email a prepaid card valued up to $5 to reimburse the Ultra purchase.
“Bars are part of the fabric of our communities; it’s where we come together, meet up, catch up and cheer up with friends,” said Ricardo Marques, vp-Marketing, Michelob Ultra. “That is why we are partnering with Usain Bolt for our ongoing Beer Run campaign to celebrate the return of bars, encourage people to continue being active all summer long and balance it out with the perfect, low-calorie beer.”