Michelob Ultra is the official beer of the American Association for Cancer Research (AACR) Philadelphia Marathon.
As an official partner, Michelob Ultra will receive traditional sponsorship benefits, including branding exposure through on-site signage and engagement, marketing promotions, digital and social media.
In addition, Michelob Ultra will be hosting an Ultra Happy Hour at the Expo at the Pennsylvania Convention Center on Friday from 4 p.m. to 7 p.m. and on Saturday from 12 p.m. to 3 p.m. Attendees will have a chance to sample Ultra Pure Gold and Lime Cactus during this time. Michelob Ultra will also have a beer garden set up at the finish line on Race Weekend so that runners and spectators can stop by and grab a cold beverage to celebrate.
“The Michelob Ultra running community has a balanced commitment to fitness and fun. We are looking forward to participating in the Philadelphia Marathon Weekend as this year’s official beer, especially as the Marathon celebrates its 25th Anniversary,” said Greg Barrett, Regional Brand Manager at Michelob Ultra. “We are proud to partner with this event and hope to see everyone out supporting our runners!”