The TV commercial opportunity is part of the Anheuser-Busch brand’s “Everyone’s A Runner Challenge” which will unlock a chance at a suite of prizes including — for the grand prize winner a once-in-a-lifetime opportunity to be featured in Michelob Ultra’s next running-focused TV commercial in 2021. All challenges are designed to drive connection and community between individual runners by encouraging people to share their progress and engage with their friends and followers on social media.
There are 15 entry periods, including:
· Dale Moss Challenge on Nov. 11: Reply to Michelob ULTRA’s social post and tag your running soulmate for a chance to win a shout out from Dale.
· 5K with Molly Huddle week of Nov. 16 – Molly Huddle is challenging you to a 5K this week! Share a screenshot showing your distance for a chance to win an ULTRA running kit.
· Motivation Monday on Nov. 23: Tag a friend who needs some added motivation in Michelob ULTRA’s social post, and they might just receive a personalized motivational boost from Ron Everline.
The grand prize, selected from entrants to all entry periods, is the opportunity to be in a Michelob Ultra commercial. To participate in the challenge, participants must follow @MichelobUltra and the #Team Ultra hashtag.