Michelob Ultra is launching Ultra Beer Run, a new program that allows sweat seekers to trade in their running miles, planks, squats or any act of fitness for a Michelob Ultra beer.
The Michelob Ultra Beer Run is a fully integrated, summer-long campaign that includes OOH, social media giveaways, retail activation, experiential and PR. In addition, there will be an emotive 30-second spot entitled “The Pursuit” — a story of why people workout — that will live on social with a 15-second version airing on TV.
Michelob Ultra will hit the ground running by taking over popular running locations in New York, NY and Chicago, IL on Saturday, May 15 and reward people for their physical activity with beer, hand out branded premiums and sign them up to trade in their miles for beer. Here’s the Twitter announcement:
Run. Swim. Cycle. Hike. Trade in your exercise for beer, on us. Upload proof to claim your ULTRA, and enjoy with friends – safely. Click the video below to get started. #ULTRABeerRun pic.twitter.com/Kd185ZbbZ2
— Michelob ULTRA (@MichelobULTRA) May 12, 2021