Michelob Ultra, the beer brand that celebrates and champions everyday athletes, is bringing joy to this year’s running season with a series of challenges that encourage runners of all levels to have fun as they hit the pavement, trail or track throughout November.
Those who participate in the #TeamUltra “Everyone’s A Runner Challenge” will unlock a chance at a suite of epic prizes, and one grand prize winner will have a once-in-a-lifetime opportunity to be featured in Michelob Ultra’s next running-focused TV commercial in 2021. All challenges are designed to drive connection and community between individual runners by encouraging people to share their progress and engage with their friends and followers on social media.
Upcoming challenges include:
· Dale Moss Challenge on Nov. 11: Reply to Michelob ULTRA’s social post and tag your running soulmate for a chance to win a shout out from Dale.
· 5K with Molly Huddle week of Nov. 16 – Molly Huddle is challenging you to a 5K this week! Share a screenshot showing your distance for a chance to win an ULTRA running kit.
· Motivation Monday on Nov. 23: Tag a friend who needs some added motivation in Michelob ULTRA’s social post, and they might just receive a personalized motivational boost from Ron Everline.
To participate in the challenge, follow @MichelobULTRA and the #Team ULTRA hashtag. For more information visit www.MichelobULTRA.com/