Michelob Ultra Pure Gold said it is now brewed with 100% renewable electricity from solar power. This announcement marks a major sustainability milestone for Michelob Ultra Pure Gold, as it will be the first beer within the Anheuser-Busch U.S. portfolio to make this distinction.
“As the best-selling USDA certified organic beer in the country, Michelob ULTRA Pure Gold has always celebrated nature and now we’re going further by brewing our beer sustainably with 100% solar electricity,” said Ricardo Marques, Vice President of Michelob ULTRA. “This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability.”
To commemorate this major sustainability milestone, global superstar, Maluma, is joining in on the Earth Day celebration with the release of a hot new anthem song titled “Rumba (Puro Oro Anthem).” The sol-ful anthem is the first-ever song to feature the roaring sounds of the sun. Yes, the sun actually makes its own unique sound, and it’s been captured in this track which drops on Spotify today and will be available across all major streaming platforms.