Michelob Ultra said it trademarked “The Official Beer of Turkey Trotters.”
Ahead of the biggest running day of the year, Thanksgiving, Ultra is raising a cold one to the more than one million Americans who will lace up their shoes with friends and family to move their feet before they eat.
As The Official Beer of Turkey Trotters™, Michelob Ultra is sponsoring local races around the country and encouraging consumers to share how they #WillTrotForBeer this Thanksgiving. Here’s how you and your readers can participate:
For each trotter who shares a race day photo between Nov.28-Dec. 1, Michelob Ultra will donate $1 up to $10K to AmpleHarvest.org, a non-profit on a mission to end food waste and hunger
Last but definitely not least, Michelob Ultra will bring to life its commitment to trotters through a fun piece of digital content featuring Saturday Night Live’s Beck Bennett. The brand will unveil its homage on Twitter before turkey trotters take the course on Thanksgiving.