Mendocino Wine Co., owners of Parducci Wine Cellars, Mendocino’s longest running winery, has purchased the fast-growing, innovative wine portfolio of Offbeat Brands.
Offbeat Brands, was created by Mike Kenton, who will join Mendocino Wine to lead strategic channel management. Kenton has with more than 30 years of experience as a wine industry executive and entrepreneur, including roles as CEO of Artesa Winery and National Sales Director of Fine Wines at E&J Gallo Winery.
Zin-Phomaniac, Tie-Dye, Jellybean and Slices Sangria, join the Mendocino Wine Co.’s brands, Parducci Wine Cellars, Paul Dolan Vineyards, and Moniker Wine Estates to create a complementary Heritage and Lifestyle portfolio.
“We’re excited to be adding this collection of fast growing wines to our portfolio of well-recognized Heritage brands,” says Gary Glass, President of Mendocino Wine Company. “In addition, we are fortunate that Mike will be joining us in a senior leadership role working closely with the executive team to drive new innovation and to lead strategic channel management. Mike’s experience and successful track record will help us drive future growth and success for all of our brands.”