The sponsorship includes the PGA Tour Champions.
As part of the PGA Tour’s Official Marketing Partner program, Meiomi Wines will activate the partnership at tournaments across the United States, including the Players Championship and Tour Championship, where fans can experience the world of Meiomi on-site through an interactive, immersive lounge. Fans will also find new premium displays and sampling opportunities at retail locations promoting Meiomi’s exclusive wine sponsorship of the PGA TOUR.
Meiomi will further support the partnership with a heavy investment in digital advertising and a nationwide retail sweepstakes in which the winner will receive a trip for four people (including airfare, hotel and spending money) to play TPC Sawgrass. The sweepstakes begins June 1, 2019, and ends October 31, 2019, during which consumers can register online at wine.social/meiomigolf.
“Meiomi Wines is proud to partner with the leading professional golf organization to bring our rich, flavor forward wines to golfers and golf fans alike,” said Jaymie Schoenberg, VP-Marketing for Meiomi Wines. “The PGA Tour’s premier experiences and access within the golf world provide moments to relax and unwind with Meiomi’s elegant wines on and off the course, and we look forward to continuing to bring Meiomi enthusiasts unique experiences such as this that fit their lifestyle.”