With 58% globally drinking more non-alcoholic and low-ABV cocktails (NoLo) than a year ago, according to the 2022 Bacardi Cocktail Trends Report, demand for premium, NoLo options are only expected to continue to grow. To cater to this growing base of mindful consumers, Martini & Rossi is officially introducing two non-alcoholic vermouths to their iconic lineup, Floreale and Vibrante.
The debut comes during the brand’s 100th anniversary of being the first Italian company to export nonalcoholic vermouth to the U.S. during Prohibition.
Martini & Rossi is also launching the ‘Spritz Mindfully’ cocktail kit in collaboration with Cocktail Courier. The kit includes all the accoutrements to enjoy 16 zero-proof elixirs, as well as Bacardi’s The Good Spirited Host, a mindful drinking guide featuring tips and tricks that elevate the cocktail experience for every guest, delicious recipes, and advice on how to host responsibly.