The decision to sell was based upon a review in which Marie Brizard Wine & Spirits realized it doesn’t have the synergies necessary to Moncigale to grow within the MBW group. Terms weren’t disclosed.
Moncigale has been experiencing a sales decline for several years, MBWS said, a reSult of a drop in wine and flavored wine-based drinks in the U.S. As Moncigale’s core market is located at the intersection of private label and corporate brand wine and wine-based beverage markets, MBWS’position primarily based on spirits does not allow it to create the synergies necessary for Moncigale’s growth within the group.