Major Brands, Inc., St. Louis, and its supplier partners will fund a record number of free rides home–a total of 10,000–throughout the holiday season on the night before Thanksgiving, November 24, Saturday, December 18 and New Year’s Eve, December 31.
‘Tis the Season of Safe Home kicks off on Thanksgiving Eve, the biggest bar night of the year, Wednesday, Nov. 24. Major Brands will once again team up with longstanding Safe Home partner Jim Beam to offer more than 3,300 free rides home throughout the state of Missouri.
“Offering 10,000 free rides home throughout the holidays is Major Brands’ way of saying Happy Holidays and thank you to Missourians. Our holiday wish is for people to make planning a safe ride home ahead of time a habit. We are grateful to our Thanksgiving Eve partner of 9 years, Jim Beam for once again joining us in support of this unique social responsibility program,” the company said.
As part of the ‘Tis the Season of Safe Home social responsibility campaign and with the support of supplier partners Beam Suntory, Pernod Ricard and Constellation, Major Brands will also offer free rides home on Saturday, December 18, one of the biggest nights for 2021 holiday parties and New Year’s Eve, December 31. Those free ride home codes will once again be offered through Lyft and will be redeemable the week before the scheduled date. A total of 10,000 free rides across Missouri will be offered throughout the 2021 Holiday Season.