Major Brands, the Missouri bev/al distributor , is 0ffering 2,000 free rides home in St. Louis, Kansas City, Columbia and Springfield in a partnership with Jameson Irish Whisky. A code will be furnished customers that will be redeemable through the Lyft app. Major Brands volunteers will be on site at some locations to promote the program and share the code.
In a related development, Republic National Distributing Co. (RNDC) said it is partnering with Pernod Ricard (PRUSA) and Uberto make sure the roads are safer this spring. The partnership will sponsor the “Jameson Safe Ride Home” responsible consumption program, gifting $100,000 worth of discounted UBER rides until April 18, 2022.
“At RNDC we are constantly advocating and encouraging responsible consumption, as well as seeking new partnership opportunities to elevate those efforts,” said Nick Mehall, CEO/President of RNDC. “We are happy to support a program that emphasizes our continued focus of reinforcing the importance of responsible consumption and good decision-making while consuming alcohol.”